Now Is Just Right Now

«How long is now?» — the unan­swered ques­tion posed in graf­fiti on the wall of the leg­endary Berlin squat Tacheles, which be­came a sym­bol of the in­de­pen­dent Berlin of the ’90s. While com­pre­hend­ing the ques­tion and it’s premises, one in­vol­un­tar­ily might find him­self won­der­ing — how do you find an an­swer to this ques­tion and go fur­ther to­wards un­der­stand­ing the idea of an on­go­ing ex­is­tence? The main line of the Egor’s ex­hi­bi­tion, where the neon in­stal­la­tion was in­stalled, was an­swer­ing this with an ar­tis­tic sug­ges­tion, to stop fo­cus­ing on the con­cept of the ‘now-mo­ment’ and ap­prove of its per­ma­nent pres­ence.

An idea of hope and a sense of the ro­man­tic — en­cap­su­lated in the au­tho­ri­sa­tion of ‘now is right now’, – a con­fi­dent voice of a gen­er­a­tion that can be wit­nessed in Taiga, the liveli­est self-ini­ti­ated, non-in­sti­tu­tional open cul­tural pro­ject space in St. Pe­ters­burg. Af­ter the ex­hi­bi­tion ended, the site-spe­cific neon in­stal­la­tion ‘Now is just right now’, like a light­house that beck­ons in new hori­zons, has re­mained in the court­yard of Taiga’s space con­tribut­ing to the for­ma­tion of a new self-iden­tity of St. Pe­ters­burg’s art scene within a more global con­text.