«How long is now?» — the unanswered question posed in graffiti on the wall of the legendary Berlin squat Tacheles, which became a symbol of the independent Berlin of the ’90s. While comprehending the question and it’s premises, one involuntarily might find himself wondering — how do you find an answer to this question and go further towards understanding the idea of an ongoing existence? The main line of the Egor’s exhibition, where the neon installation was installed, was answering this with an artistic suggestion, to stop focusing on the concept of the ‘now-moment’ and approve of its permanent presence.
An idea of hope and a sense of the romantic — encapsulated in the authorisation of ‘now is right now’, – a confident voice of a generation that can be witnessed in Taiga, the liveliest self-initiated, non-institutional open cultural project space in St. Petersburg. After the exhibition ended, the site-specific neon installation ‘Now is just right now’, like a lighthouse that beckons in new horizons, has remained in the courtyard of Taiga’s space contributing to the formation of a new self-identity of St. Petersburg’s art scene within a more global context.