The installation consists of a three meters long neon framed text hangs of in the exhibition hall. It resembles a web browser window as the text in centre is a URL link: http://i-am-online-therefore-i.am
It derivative of a famous Rene Descarte’s quote — ‘I think, therefore I Am’. While it is an artistic statement, that comments the new actuality, it remains with it’s URL address features and transfers to the virtual part of the work — a website.
The site displays the video, that is being real-time broadcasted by the webcam located opposite to the artwork, so that the viewer, who stands in front of it, is in the webcam’s field of view.
The screen next to the neon installation displays the video. By following the link on the smartphone or just by looking at the screen, the viewer sees himself in front of the artwork. The whole situation actualises the statement, enclosed in the link’s text. The viewer undergoes a transition from real to virtual, implementing the action that has become the norm of our everyday life, like stepping over the blurred borderline, that had become barely visible.
‘The Link’ was included in various shows and was included in the permanent collection of S. Kuryokhin Center. The website and video broadcasting are active during the times ‘The Link’ is being exhibited.